![]() At that time, synthetic bubble gum was introduced, which would almost never stick as a bubble popped. ![]() Until the 1970s, bubble gum still tended to stick to one's face. This remained the dominant brand of bubble gum until after WWII, when Bazooka bubble gum entered the market. This gum became highly successful and was eventually named by the president of Fleer as Dubble Bubble because of its stretchy texture. One recipe, based on a formula for a chewing gum called "Blibber Blubber", was found to be less sticky than regular chewing gum, and stretched more easily. In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. These materials allow for longer lasting flavor, a better texture, and a reduction in tackiness. However, most modern types of chewing gum use synthetic gum-based materials. In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. Vanilla, cherry, lemon, and orange oil have also been suggested as ingredients. Ī natural bubble gum flavoring can be produced by combining banana, pineapple, cinnamon, cloves, and wintergreen. Esters used in synthetic bubblegum flavoring may include methyl salicylate, ethyl butyrate, benzyl acetate, amyl acetate or cinnamic aldehyde. While there is a bubble gum "flavor" – which various artificial flavorings including esters are mixed to obtain – it varies from one company to another.
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